Objective: This mobile application is the visual to my MFA thesis–
The purpose of this investigation is to inform the design community of how powerful user interface and user experience design of social media can be to create action from its users. User interface and user experience design use strategies of persuasive design that make for better experience, more emotional and impactful connections with intended audiences. User interface and user experience design of social media can bring its users together to help fight social issues through these social networks. This thesis will seek to increase awareness of social media activism–particularly against social issues like police brutality in the United States–and evaluate the strengths and weaknesses of both the user interface and user experience design in Twitter, Facebook and Instagram, three popular social media outlets. Through evaluating these social media outlets, one may accept how powerful user interface and user experience design of social media can be used as a tool for increasing participatory action in activism.
Spark Plug is a social media organizational tool. It helps users keep track and manage many social network channels used in activism. It can enable users to monitor what people are saying about social issues and help them respond instantly. Users can view streams from multiple different social media networks like Facebook, Twitter, Instagram, Periscope, and GroupMe and post updates or reply directly. Spark Plug also allows users to donate to social issues, schedule and organize events in the Calendar feature, be up to date on current events and inform users on the hashtag origins with reliable sources all within the application. Spark Plug is a tool designed to increase action in social media activism.
Expected outcomes from using the Spark Plug mobile application would be to create a network of individuals who share an interest in social activism and assessing user interface/user experience technologies for social change. This mobile application will welcome participants who are knowledgeable about social issues and those who are not to evaluate how one uses social media as a means for activism. The role of this application is to initiate critical discussions, advance active participation in social media activism and reintroduce the essence of true activism through the hands of the user. Spark Plug expects to create: successful online activism, features that will educate users on social issues and increase action in social media activism.
Process: Research, user surveys, flow charts, paper testing, persona development, wire frames, more paper testing, prototypes, etc.
Design Solution: Based on all of the interviews, testing and feedback from the users of different social media platforms, I designed an interface for Spark Plug that introduces features that will help people become involved in activism in hopes to prevent slacktivism.
Spark Plug - Mobile App
PINTEREST RE-DESIGN, UX - App design
Objective: The objective of this group project was to explore user experience problems in a particular mobile application. The goal is to practice researching, user testing, and resolve usability issues to formulate succesful design outcomes.
Process: We began with discovering the usability problems Pinterest had within it’s mobile application. After figuring out the issues, we began documenting the heuristics, researching exactly what Pinterest was is and how they make their money. From there, we interviewed users and non users, created personas and began paper testing others. With the feedback, we designed the interface.
Design Solution: Based on all of the interviews, testing and feedback from the users (and non users), we designed an interface for Pinterest, The new interface improved usability for the target audience and for new users.
My responsibilities: Creating wire-frames, Test users for paper testing, record data for paper testing and survey data, and designed new interface screens.
TRAFFIC JAM - Board Game
Objective: The objective of the class (Visual Information Practice,) was to explore ways to present complex information through a visual platform that was interesting and innovative. The objective of this project was to educate viewers of the impact that transportation has on the environment and people.
Process: The project began with the topic of “Public Transit vs. Cars,” from there, figuring out all of the modes of transportation and the benefits one over the other had to be researched. I had to decide what would be the best communication tool to explain my research to my audience. From there, A creative brief was created of the target audience, objectives, strategy, and goals. Through research, I decided that the theme of my project would be about choice– the impact we have on the environment by the choices we make, like our carbon footprint.
Design Solution: After much research on urban sprawl, public transportation and the affects it has on the environment through the choices we make, The decision was to tell a story through an interactive board game. The board game would be similar to the game of LIFE,where the user has the option to pick his/her poison or just choose a mode of transportation for the day. Throughout the game the user will learn how they affect the environment by their choice of transportation with facts and mishaps throughout the board. The first one that makes it to finish, wins the game gaining knowledge on how transportation affects our lives and the environment.
New York School of Design
Objective: The objective of this project was to create new branding/marketing material for New York School of Design. As the sole in-house designer, I have creative control of the marketing.
Process: I created new illustrative concepts to fit the new branding of NYSD, I sketched a bunch of fashion design materials, inked then scanned them into Photoshop and Illustrator. After I made them into objects in Illustrator, I positioned them into a constructive design for a tote bag. As for the brochure and posters, I was able to play with the new brand colors and appeal to their audiences.
Design Solution: Based on my target audience and the testing, I decided to design the tote bag and marketing materials in a more personal yet playful approach. With the newly added secondary branding colors, more options came to appeal to prospective (high school) students.
BRANDING - Logo Design
Objective: To create a identities for each company. To portray the values, target audience and goals of each business.
Process: Research. Inspiration. (Conversations) Sketching and mapping. Mock ups. Client Feedback. Edits. Final Revision.
Design Solution: Based on Client feedback and the design process, simple yet impactful identities for each business.
DO THE RIGHT THING
Objective: To create a poster that was symbolic to one of my favorite films, Do The Right Thing.
Do The Right Thing is a 1989 controversial film about a hot summer day in a predominately Black and Puerto Rican neighborhood in Brooklyn, NY. It excessively detailed the growing tensions of racism at the time.
Process: Find a clip from the film that detailed the synopsis. This clip (below) captured a lot of the tension that was displayed throughout the film. Spike Lee is known for his up close and personal camera angles and bold topics.
Design Solution: The bold typeface used represents the action, pride, tone and appearance of each character in the movie. The colors represent the setting and temperature of the movie. The secondary typeface represents the different characters of the film, that brings a soft appeal and message amongst the chaos. An illustration of the Retro Jordan IV's are featured in the additional poster to represent "Buggin' Out's" sneaker scene.
Do the Right Thing Movie CLIP - Your Jordans Are...(1989)
Internship - Designing promotional material, look books, banners, line sheets, and press sheets for the upcoming Fashion brand.
HOUSE OF RARE NYC - Branding and Web Design
House of Rare NYC is a sneaker and apparel re-selling website. With the rise of the sneaker collection culture and the not-so-easy access to new released sneakers, consumers have come to depend on re-sellers. House of Rare NYC is a secondary sneaker and apparel market that thrives on their ability to provide exclusive and authentic merchandise. I was able to brand the business and design their online shop. House of Rare NYC wanted a simple and clean aesthetic to their branding and online shop to match the owners' personalities––simple guys with style.
K12 | Concept Farm
Concept Farm - As an intern, I created all of the endframes for each US state in the "Uniquely Brillant" K-12 commercials. K-12 was a client of Concept Farm at the time, (Summer 2015) and a fully-accredited, online, tuition-free public school option in 41 states that offers an individualized education to empower students' strengths.
K12 | Uniquely Brilliant
Art Direction: Dayna Bieber, Concept Farm
Creative Director: John Gellos, Concept Farm
Ohio - K12 | Uniquely Brilliant :30
Art Direction: Dayna Bieber, Concept Farm
Creative Director: John Gellos, Concept Farm
Here's branding + website I did for Just BE, a nonprofit organization. It’s always fun designing for projects that I have complete control over every element involved. After establishing the aesthetic with the team at Just BE, I created the logo and designed the site based on the branding and their image. Then, I created some branding pieces including t-shirts and circled/rounded business cards.