Objective: To create a poster that was symbolic to one of my favorite films, Do The Right Thing.
Do The Right Thing is a 1989 controversial film about a hot summer day in a predominately African American and Puerto Rican neighborhood in Brooklyn, NY. It excessively detailed the growing tensions of racism at the time.
Process: Find a clip from the film that detailed the synopsis. This clip (below) captured a lot of the tension that was displayed throughout the film. Spike Lee is known for his up close and personal camera angles and bold topics.
Design Solution: The bold typeface used represents the action, pride, tone and appearance of each character in the movie. The colors represent the setting and temperature in the film. The secondary typeface represents the different characters that bring a soft appeal and message amongst the chaos. An illustration of the Retro Jordan IV's are featured in the additional poster to represent "Buggin' Out's" sneaker scene.