Objective: The objective of the class (Visual Information Practice,) was to explore ways to present complex information through a visual platform that was interesting and innovative. The objective of this project was to educate viewers of the impact that transportation has on the environment and people.
Process: The project began with the topic of “Public Transit vs. Cars,” from there, figuring out all of the modes of transportation and the benefits one over the other had to be researched. I had to decide what would be the best communication tool to explain my research to my audience. From there, A creative brief was created of the target audience, objectives, strategy, and goals. Through research, I decided that the theme of my project would be about choice– the impact we have on the environment by the choices we make, like our carbon footprint.
Design Solution: After much research on urban sprawl, public transportation and the affects it has on the environment through the choices we make, The decision was to tell a story through an interactive board game. The board game would be similar to the game of LIFE,where the user has the option to pick his/her poison or just choose a mode of transportation for the day. Throughout the game the user will learn how they affect the environment by their choice of transportation with facts and mishaps throughout the board. The first one that makes it to finish, wins the game gaining knowledge on how transportation affects our lives and the environment.